A Paris Apartment: Boldini’s Madame de Florian



I’ve got a new Paris art novel for you: A Paris Apartment by Michelle Gable (St. Martin’s Press 2014).

It all began with an amazing but true story of a long-lost Boldini portrait of a woman named Marthe de Florian, pictured below.

Madame de Florian by Giovanni Boldini (1888), private collection. Sold for 2.1 million euros at a Drouot house auction in September, 2010.

In 2010, the London Telegraph reported the fascinating true story about an abandoned Paris apartment. When estate representatives entered the dusty apartment, it had been untouched for 70 years. They discovered roomfuls of antiques and what appeared to be a previously unknown portrait by the Italian painter Giovanni Boldini. It turns out the woman in the portrait was Marthe de Florian, who had lived in the abandoned apartment back in the 1890s. A love letter from Boldini to de Florian confirmed the painting’s provenance and a record-setting auction followed.

Marthe de Florian's apartment in Paris, abandoned by her descendants in 1940, reopened in 2010.

Marthe de Florian’s apartment in Paris, abandoned by her descendants in 1940, reopened in 2010. (Source: michellegable.com/2014/04/finding-inspiration-moving-forward )

This book brings to mind one of my favorite art history novels, Gioia Diliberto’s I Am Madame X, which told the story of the woman behind John Singer Sargent’s infamous painting. I’ve blogged about that book, that painting, and John Singer Sargent’s years in Paris here.

It turns out that Giovanni Boldini was a friend of John Singer Sargent’s and they traveled in the same Paris art circles. As Gable reveals in the book, Boldini took over Sargent’s art studio on rue Notre Dame des Champs after Sargent abandoned Paris in favor of London. Boldini’s style is similar to Sargent’s, but perhaps even bolder and more stylized. He was, as Michelle Gable says in the book, known as “The Master of Swish.”

Giovani Boldini, Self-Portrait (1892)

Giovani Boldini, Self-Portrait (1892)

73 rue des Notre-Dame-Des-Champs, once Boldini's studio in Paris

73 rue des Notre-Dame-Des-Champs, once Boldini’s studio in Paris

But who was this Madame de Florian? We know that she was an actress and demimondaine who modeled for Boldini in a scandalously seductive pose. She lived in a lovely Paris apartment in the 9th arrondissement. She had at least one descendant who lived in the south of France and who cared little for the remnants of her grandmother’s life. But the limited information available about her just makes you want to know more. Wouldn’t it be great if she had left behind a diary, telling us the secrets behind this mysterious life?

Thanks to Michelle Gable, that’s exactly what we get in A Paris Apartment. Marthe de Florian’s fictional diaries are rich, engaging and completely alive. Gable conjures up a woman who started as a bartender at Les Folies Bergères (I couldn’t help but picture her just like the bartender in Manet’s famous painting, including the dress and the jewelry). It was well known at the time that many of these bartenders were semi-prostitutes who supplemented their earnings at the bar with gifts and income from their customers. Michelle Gable’s Marthe de Florian knows just how to target the wealthiest customers, and soon she is living in a grand Paris apartment and wearing the most fashionable clothes.

Edouard Manet, A Bar at The Folies-Bergère (1881-1882)

Edouard Manet, A Bar at The Folies-Bergère (1881-1882)

Michelle Gable’s Marthe fully enjoys the demimonde lifestyle, sipping beer or absinthe with bohemian artists, writers and dandies, including Boldini, Singer Sargent, Proust, Zola, Dumas and the Count de Montesquiou. We even have an appearance by Victor Hugo’s granddaughter Jeanne. Like Marthe de Florian, many of these real-life characters posed for Boldini portraits, including de Montisquiou, Jeanne Hugo and Singer Sargent. A quick look at each of these portraits can really add to your enjoyment of these historical passages of the book.

Robert de Montisquiou as painted by Giovanni Boldini (1897), Musée d'Orsay

Giovanni Boldini,  Count Robert de Montesquiou (1897), Musée d’Orsay.  As Madame de Florian says in her fictional diary in the book: “According to Montesquiou, Boldini positively insisted on the inclusion of Le Compte’s beloved turquoise-handled cane in the portrait. He ordered Robert to hold it up near his mouth and gaze at it fondly, as one might an old lover one was glad to see again.”


Giovanni Boldini, Madame Georges Hugo (Jeanne Hugo) and Her Son, Charles Daudet (1897), private collection

Giovanni Boldini, Madame Georges Hugo (Jeanne Hugo) and Her Son, Charles Daudet (1898), private collection

Giovanni Boldini, JOhn Singer Sargent (1890), private collection

Giovanni Boldini, John Singer Sargent (1890), private collection

In addition to the story of Marthe de Florian, there is a parallel modern-day story of April Vogt, an American furniture expert from Sotheby’s who is called to Paris to help prepare the contents of the apartment for auction. Although these chapters might feel a little  “rom-com” predictable to some, they offer fascinating insights into the world of art world auction houses and estate sales, and add another layer of interest, romance and fun Paris scenery to the novel. One of the highlights is when April attends a traditional bal des pompiers (Fireman’s Ball) with an attractive French lawyer on the night before Bastille Day. I’m picturing the movie trailer already!

A Paris Apartment by Michelle Gable:  Highly Recommended

Related Reading: I Am Madame X by Gioia Diliberto

Related Post: John Singer Sargent and Madame X 




4 thoughts on “A Paris Apartment: Boldini’s Madame de Florian

  1. I’ve just finished Michelle Gable’s book, a Paris Apartment, and certainly did not want to finish. Also, have read both of her other books and found them wonderfully
    Enchanting. Will look forward to her next.


    • and I also just finished this book; throughout the whole story, the language was shocking, American approach? No finesse whatsoever! Such a shame, seeing as we are dealing with beautiful items. No class, anywhere. And what is with all this ‘burping’ of the main character? A new editor should be recommended!


  2. Thank you for posting these paintings- I just finished A Paris Apartment this morning, and it was wonderful to find the actual paintings referenced in the book!


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